On March 29th, the world's first store of "Meicaotang" grandly opened beside West Lake Park in Changsha

 

This meticulously crafted grand event is a stunning debut that combines the traditional wisdom of homologous medicine and food for health preservation with modern Chinese medicine enzymatic technology. It is a fresh perspective on the development of the niche segment in the health industry and an important milestone in the implementation of the Enzyme Good Life Service System (BSS).

New Service Launch, First Store Shines Bright

At around 10 a.m., there was already a large crowd in front of Meicaotang. Dr. Zhou Xunyong, the Chairman and CEO, first delivered an opening speech. He sincerely thanked the guests and customers present for their enthusiastic support. After reviewing the original intention and positioning of Meicaotang, Dr. Zhou Xunyong emphasized that in the future, BLG will take Changsha as the starting point and Meicaotang as the key offline platform to gradually fulfill its sincere service for the well - being of customers.

Zhu Hongbai, the senior vice - president of Hezhen Holdings of Enzyme Good Life Group and the general manager of Enzyme Good Yangyang (Suqian) Health Technology Co., Ltd., expressed sincere wishes for the opening of Meicaotang.

Subsequently, Hong Dunfeng, the person - in - charge of Meicaotang, emotionally told the story behind the opening. From the painstaking planning around the clock in the early stage, to the start of the decoration project on January 9th, to the perfect unveiling today, it couldn't have been achieved without the team's perseverance in overcoming difficulties.

The auspicious lions leaped onto the stage following the drumbeats. Dr. Zhou Xunyong and Tao Wei, the CEO of Kerong Holdings, stepped forward to jointly hold the cinnabar pen to perform the eye - dotting ceremony.

After that, the grand event reached a historic moment. Dr. Zhou Xunyong, the Chairman and CEO, together with the core executives of the group and the main person - in - charge of the service team, held the golden scissors and completed the ribbon - cutting ceremony amidst the sound of fireworks and gongs and drums.

Xu Ning, the co - CEO of Hezhen Holdings of Enzyme Good Life Group; Wang Xinyue, the senior vice - president of Enzyme Good Life Group; Tao Wei, the CEO of Kerong Holdings of Enzyme Good Life Group; Wang Yuyang, the senior vice - president and chief financial officer of Enzyme Good Life Group; Zhang Huiqin, the director of the professional department of Changsha Kerong Medicine and the team leader of the Enzyme Good Angel Expert Group; Zhu Hongbai, the senior vice - president of Hezhen Holdings of Enzyme Good Life Group and the general manager of Enzyme Good Yangyang (Suqian) Health Technology Co., Ltd.; Liu Jin, the assistant to the chairman and the director of the procurement center of Enzyme Good Life Group; and Hong Dunfeng, the person - in - charge of the Meicaotang project of Enzyme Good Life Group attended the ribbon - cutting ceremony. At this point, Meicaotang officially opened, attracting attention in Changsha!

The guests and the first - batch of customers on the spot stopped to savor the mild and sweet taste of Ganoderma Lucidum Manna Tea, the mellow and nourishing flavor of Ginseng Vitality Tea, and the fragrant aroma of Osmanthus Longjing Fresh Milk Tea...

More Than Just Tea, Multiple Possibilities for Health

As the key offline service carrier of BLG, Meicaotang is positioned as a "city living room". The store space is ingeniously designed to integrate tea tasting, social interaction, and health services, breaking through the functional boundaries of traditional tea shops:

Let Traditional Health - Preservation Wisdom "Come Alive" in the Contemporary Era

From the selection of a single herb to the moment the first cup of enzyme - based tea is served at the counter, Meicaotang uses "Compendium of Materia Medica", "Pharmacopoeia of the People's Republic of China", etc. as a blueprint. It fully activates the active ingredients of the medicinal materials with Chinese medicine enzymatic technology, reviving the vitality of the millennium - old Chinese prescriptions and defining a new tea - drinking choice for modern people;

Let Innovative Health Services "Warm" the Scenes

The store creates a comfortable and quiet atmosphere with oriental aesthetics. In the future, it will link health data through AI interaction. Through exciting salon activities, it will help customers achieve comprehensive health management in multi - dimensional social scenarios, making health preservation a new lifestyle where people can better feel happiness.

Let Daily Health - Preservation "Become a Reality" in Action

Meicaotang takes "products + services" as the core to build a new urban health - preservation model - the "Daily Health - Preservation Hall". Through morning companionship, it uses traditional health - preservation exercises to awaken the balance of customers' bodies and minds. The monthly subscription activity has been widely popular since its launch.

In an uncertain world, Meicaotang connects your health, social life, and sense of well - being with the warmth of a cup of tea. In the future, meet here, hold a cup of enzyme - based tea that embodies the wisdom of time, and embrace the beautiful possibilities of a healthy life for thousands of families.